Background A brand has opened a Tmall Global flagship store but needs more recognition in China. The customer base is small, and customer retention could be better. The goal of the store is to increase customer engagement and loyalty. To achieve…

Background A medium-sized enterprise (SME) skincare brand targets young mothers in China as its primary customer base. The brand faces a challenge with low return on media spending, a common issue SMEs face in the highly competitive beauty and personal…

Background A UK-based company with a well-established health product line is in a pre-market entry status and looking to find the right mix of products. However, the company faces challenges, including a need for knowledge about the competition, industry, and…

Background A European family-owned company has been operating in the Chinese e-commerce market for five years and has since been driving D2C sales on four e-commerce platforms and is present on five social media platforms. Having this presence, the company has…