EngageIQ – Digate

Your SCRM Growth Engine

Own Your Customer Data. Build Loyalty. Boost Lifetime Value. EngageIQ consolidates your customer touchpoints into a living SCRM system—empowering personalized growth across China’s digital ecosystem.

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Built on Digate’s 4-Step Data Process

Integrate

Integrate purchase and CRM activity

Consolidate

Consolidate customer signals across platforms

Standardize & Clean

Standardize & Clean customer behavior data

Visualize

Visualize retention trends, loyalty segments, and growth opportunities

What EngageIQ Does

Build Your Private Consumer Database. Grow Smarter.
EngageIQ turns scattered customer interactions into clear, unified audience intelligence. It connects your marketplace,
CRM, and engagement data—so you can drive more loyalty, lower CAC, and boost brand value.

With EngageIQ, you can

• Build a centralized customer database across Tmall, JD, Douyin, RED, and WeChat
• Segment users by lifecycle, RFM score, geography, behavior, or channel
• Identify churn risks and high-LTV cohorts
• Launch behavior-based CRM and loyalty campaigns
• Track repurchase rates, retention curves, and engagement signals

Why It Matters: From CAC to LTV

Platforms charge you to reach your customers—unless you own the relationship.
EngageIQ powers your SCRM strategy by helping you:
• Build direct connections to customers
• Decrease acquisition costs over time
• Increase repeat purchase rates
• Extend lifetime value (LTV) through loyalty
Customer-centric marketing starts with customer-centric data.

Key Features

• Customer Journey Mapping across marketplaces and campaigns
• Dynamic Segmentation Engine (based on value, loyalty, behavior)
• Retention & Repurchase Tracking
• SCRM Campaign Launch & Tracking
• Churn Risk Detection & Cohort Analysis

Who It’s For

• CRM & Loyalty Managers — Personalize outreach with real behavior insights
• Performance Marketers — Drive efficient retargeting and upselling
• E-commerce Directors — Grow LTV and reduce dependency on paid acquisition
• Brand Leaders — Build long-term community and loyalty

Why EngageIQ Stands Out

• Designed for China\u2019s unique consumer platforms
• Integrated with your CRM and marketplace backends
• Real-time segmentation and loyalty insights
• Actionable integration with the rest of the Digate ecosystem

Explore our core capabilities

Customized WeChat Mini App

EngageIQ offers a customized WeChat Mini App tailored to your brand’s needs.
Enhance your customer’s experience by providing a seamless and personalized platform within the popular WeChat ecosystem.
Engage and connect with your audience in a convenient and familiar environment.

AI-Based Tagging Mechanism

Empower your marketing efforts with EngageIQ’s AI-based tagging mechanism.
Automatically tag and categorize customer data, allowing for efficient segmentation and personalized targeting.
Leverage AI technology to streamline your marketing campaigns and deliver tailored messages to the right audience segments.

AI-Based User Segmentation

Unlock the power of AI-based user segmentation with EngageIQ.
Analyze user behavior, preferences, and demographics to create highly targeted and relevant campaigns.
Understand your audience deeper and tailor your marketing strategies to maximize engagement and drive conversions.

Loyalty Programs & Membership Club

Boost customer loyalty and retention with EngageIQ’s loyalty programs and membership club features. Reward your customers for their engagement and incentivize repeat purchases. Create exclusive membership perks and experiences to foster a sense of belonging and keep customers returning.

Advanced CMS

Manage your content seamlessly with an advanced content management system (CMS). Easily create, edit, and publish content across multiple channels. Streamline your content workflows and ensure consistent messaging across your marketing efforts.

Analytics Dashboard

Gain valuable insights into your marketing performance. Track key metrics, monitor campaign effectiveness, and visualize real-time data. Make data-driven decisions and optimize your marketing strategies to achieve better results.

Marketing Automation

Streamline your marketing processes with automation capabilities. Automate repetitive tasks, trigger personalized campaigns based on user actions, and nurture customer relationships at scale.Save time, increase efficiency, and deliver personalized experiences to your audience.

Ready to Unlock Deeper Customer Insights?

Let us show you how EngageIQ can turn your data into a proper customer growth strategy.

Contact Our Team