A brand has opened a Tmall Global flagship store but needs more recognition in China. The customer base is small, and customer retention could be better.
The goal of the store is to increase customer engagement and loyalty. To achieve this objective, building brand awareness and improving customer experiences is essential.
The company leveraged proprietary AI technology to identify its most valuable customers and provide them with personalized experiences.
With EngageIQ, the company has automated its engagement processes, making it more efficient and effective in reaching out to customers. The technology also allowed the company to utilize the capabilities of WeChat MiniApp, further enhancing customer engagement through the popular social media platform. The brand gets known by more and more people, thus enlarging the customer base.
In addition, EngageIQ enables the company to track and analyze customer behavior, providing valuable insights that can be used to improve customer experience. By using EngageIQ, it has taken a step towards achieving its goal of enhancing customer engagement and loyalty and better understanding the needs and behaviors of its customers.
After One Year
The company saw substantial improvements in customer engagement and loyalty. These improvements were marked by a 25% increase in retention and the result of personalized campaigns that enhanced the customer experience.
Additionally, the lifetime value of its customers increased by 20% as a result of an increase in customer spending. The use of EngageIQ also helped the company boost brand recognition and reputation, which further added to the overall success of the company.
Another substantial benefit of EngageIQ was the savings achieved through the automation and optimization of engagement processes, which streamlined operations and reduced costs.
Club Members Within Year
Club Members Engagement Rate
Higher AOV For Club Members