A medium-sized enterprise (SME) skincare brand targets young mothers in China as its primary customer base. The brand faces a challenge with low return on media spending, a common issue SMEs face in the highly competitive beauty and personal care industry.
In addition to the low return on media spending, the company needs help managing budgets, setting key performance indicators (KPIs), and tracking performance. This can be attributed to the limited management capacity of the company, which is also a common issue for SMEs. The lack of resources and human resources can make it difficult for a company to allocate budgets efficiently, set clear KPIs, and track the results of its marketing efforts.
ActualizeIQ has helped the company track and understand its key performance indicators (KPIs). With the ability to set KPIs and monitor progress, the company can gain valuable insights into its performance.
One of the critical features of ActualizeIQ is its ability to analyze results and detect anomalies. This helps the company identify improvement areas and make changes to drive better results. Additionally, the software provides suggestions for improvement, which can be used to optimize processes and budget allocation.
Another essential aspect of ActualizeIQ is monitoring team performance and ensuring accountability. The software helps the company track how its team performs and identify areas where additional support or training may be needed. This is critical in driving continuous improvement and ensuring the company meets its goals and objectives.
After One Year
The company has experienced a significant transformation in various aspects. Firstly, the company has observed an increase in efficiency by 20%, which has improved productivity. This has been achieved by streamlining processes and utilizing ActualizeIQ’s tools and features to their fullest potential.
Additionally, the company has realized cost savings with a 15% reduction in operating costs. This has been accomplished through better management of resources, reducing waste, and making the most of the company’s financial resources.
The company’s performance has also improved, with a 25% increase in KPIs. This has been achieved by setting clear goals, tracking progress, and leveraging ActualizeIQ’s analytics tools to identify areas for improvement. Using ActualizeIQ has also enhanced team accountability and collaboration, resulting in a better work culture. Teams are now more connected and work together more efficiently, leading to a more positive and productive workplace.
Finally, ActualizeIQ has helped the company to establish a clear vision for teams, management, and service providers. This has been achieved by setting clear goals, tracking progress, and communicating regularly with all stakeholders. This has helped ensure everyone is working towards the same objectives and clearly understands their expectations.
Less in Budget Spending
Increase in Team’s Productivity
Clear Vision about KPIs